The Impulse of Buying

The cause and effect of impulse of buying has its pros and cons. The cause of buying is because sometimes you have temptations or the impulse of wanting the item. The bad thing about this is that you do not always need the item. Having the impulse of always wanting to buy things has the effect of becoming and addiction that cannot always become controllable. I know this because I have a family friend who always has the impulse of wanting to buy everything she would see. Sometimes this addiction come to the point where it its uncontrollable and you cannot stop it. The impulse of this addiction is like a drug you have that you can do easily but becomes hard to let go. The reason you also go through this is because at times you want to replace things you never had in you past that now you can have in your present. At times impulse buying happens when you get caught up in the hype of a situation and you buy something without thinking much about it. Impulse items may be new products, samples or well-established products at unexpected low prices. Despite the marketing and lifestyle factors that encourage it today, impulse buying is not yet well understood. This is due in part to the long-standing absence of a compelling conceptualization of this distinctive type of purchasing behavior. This article reviews extant research on impulsive behavior and then introduces a new interpretation of impulse buying. Following this are the results of an exploratory study that investigates the phenomenology of consumers' impulse buying episodes.